Alex Plavljanic
Go-to-market used to mean copying rows between tabs, guessing which list to scrape, and paying for one more SaaS tool you'd forget by Thursday.
I build sourcing, enrichment, and outbound as systems — waterfalls in Clay, agents in Claude, orchestration in Baseloop, dispatched through Smartlead and Lemlist — so your reps talk to the right people, not the next 500 on a list.
Build lists that aren't garbage
Stop buying static lists. Compose live signal from firmographic, hiring, funding, and technographic data — updated every run.
◆ Intent signals
Monitor hiring pages, review sites, and GitHub topics. Trigger a play when something changes.
◆ ICP scoring
Claude reads each account like an SDR would. Tiering that isn't just employee count.
◆ Lookalikes
Feed your closed-won into a model, get 500 companies that look identical on 20 dimensions.
◆ Territory logic
Route accounts to the right rep with rules you can actually read and change.
Real data, not filler
Waterfall enrichment that retries until it finds a verified email or admits defeat — without burning your credit budget.
◆ Email finders
Ordered by cost and hit-rate per segment, not vendor politics.
◆ Phone discovery
For segments where cold call still wins. Scrubbed for DNC.
◆ Signals & context
Role changes, fundraises, new hires — attached to the lead record.
◆ Dedupe & hygiene
One source of truth. Your CRM stops lying to you.
Send like a human, measure like a machine
Multi-channel sequences in Smartlead and Lemlist with deliverability you can actually defend.
◆ Per-segment copy
Variables that change based on signal, not just {{first_name}}.
◆ Warm-up + rotation
Domains + mailboxes managed as a pool, not a spreadsheet.
◆ Reply handling
Claude classifies replies; real answers route to humans.
◆ LinkedIn combo
Connection requests and voice notes sequenced with email.
Know what worked, and why
Dashboards that tell you which segment, sequence, and signal actually produced meetings — with the context an RL-loop would need to improve them.
◆ Funnel by segment
See where each ICP tier drops off. Fix one at a time.
◆ Copy A/B
Compare variants on reply rate, not open rate.
◆ Signal lift
Which triggers actually produce booked meetings?
◆ Cost-per-meeting
Full loaded cost of every meeting on the calendar.
Five systems that ship, not five decks that don't.
Each one plugs into whatever CRM and sequencer you already run. I build, instrument, and hand off — docs, Loom walkthroughs, the works.
The tools I live in.
Opinionated but portable. If you already own half the stack, we use what you have.
My daily drivers (non-GTM).
